This week, we're joined again by Livia Giles! In this episode, Livia explains why growing your gym's female membership isn't just the right thing to do, it's smart business. Livia shares what actually moves the needle on women's participation, the culture shifts that make women feel welcome, why intimidation kills retention before it starts, and how gym owners can practically double their potential clientele by taking women seriously.
Follow Livia on Instagram:
https://instagram.com/livia_giles
Train with Livia at Absolute MMA in St. Kilda, Australia:
https://absolutemma.com.au
Learn online with Livia at SUBMETA (seriously, do it):
https://submeta.io
Mental models discussed in this episode:
Psychological Safety
https://bjjmentalmodels.com/psychological-safety
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