Indie Film Hustle® - A Filmmaking Podcast

• IFH 831: Making Independent Films Without Hollywood or a Huge Budget with David Ash

  On today’s episode, we meet David Ash, a filmmaker who perfectly embodies the spirit of the weekend warrior — balancing a demanding corporate career, a family of four, and a thriving passion for filmmaking. Living in the Twin Cities, Ash proves that a creative life doesn’t have to mean abandoning stability. With a degree in business administration and a full-time job as a treasury director, he still finds time to write, shoot, and direct independent films fueled by sheer willpower and resourcefulness.His journey began after a screenwriting contest brought him to Los Angeles, where he realized Hollywood wasn’t going to make his stories — so he decided to make them himself. From there, he dove into every filmmaking class he could find, learned the craft from the ground up, and began creating short films that would eventually lead to his first feature.His early projects, including the $800 mockumentary Love: A Documentary, showcased his ability to stretch every dollar while maintaining a sharp creative vision. As his filmmaking matured, Ash produced Twin Cities, a powerful drama exploring identity, duality, and personal transformation. Balancing his corporate life and creative drive, he continues to inspire other aspiring filmmakers to stop waiting for permission and simply start creating. His message is simple but profound: you don’t need Hollywood money or endless free time to make films — you just need passion, persistence, and the courage to begin.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

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• IFH 830: How Two Filmmakers Captured the Ultimate Rocky Fan Story with Jim Toscano & Danny Gianino

  Jim Toscano and Danny Gianino, two filmmakers from Detroit, found an unexpected calling in telling the story of Mike Kunda, the world’s number one Rocky fan. Their documentary, The Pretender, follows Kunda’s lifelong devotion to Sylvester Stallone’s iconic character — a passion that goes far beyond simple fandom. From dressing like Rocky to giving motivational tours in Philadelphia, Mike lives his life through the lens of his cinematic hero. Toscano and Gianino were drawn to the human story beneath the surface — exploring how one man’s obsession with an underdog fighter became a reflection of his own struggles, identity, and dreams.The making of The Pretender was a true indie journey, filled with the unpredictability of documentary filmmaking. The directors captured Mike’s life as it unfolded, balancing humor, sincerity, and raw emotion while ensuring nothing felt staged. For Toscano and Gianino, the project was more than a film — it was a creative rebirth that reminded them of the power of authentic storytelling. Ultimately, The Pretender is not just about a man imitating his hero; it’s about the universal desire to find purpose and strength in the stories that move us.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

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• BONUS EPISODE: The Ultimate Guide to Getting Money for Your Movie with Franco Sama

  Franco Sama, a veteran executive producer, reveals the hard truths and practical steps behind raising real money for independent films. He explains that while many filmmakers obsess over finding investors, the real challenge is making their projects financially viable. To attract funding, he emphasizes the importance of having a solid business plan—complete with budgets, schedules, and realistic revenue projections. Franco also insists that filmmakers contribute at least 30% of their own budget to show commitment and reduce investor risk.Throughout the conversation, Franco dismantles the myth of overnight success and reminds filmmakers that patience and professionalism are the real keys to longevity. From structuring LLCs and DBAs to working with distributors and understanding digital markets, he breaks down every aspect of the modern financing process. His insights transform the often confusing world of film investment into a clear, actionable roadmap for filmmakers ready to take their projects seriously.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

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• IFH 829: The Secret to Marketing Your Movie Like a Pro with Brad Wilke

  On today’s episode, we welcome Brad Wilke, a filmmaker, screenwriter, and marketing strategist whose career bridges the worlds of storytelling and audience building. A graduate of West Point turned filmmaker, Brad’s path to Hollywood wasn’t typical—he went from military service to film programming, then into writing creature features for Roger Corman and building his own marketing agency, Smart House Creative. His story isn’t just about making films; it’s about mastering the art of connecting with audiences, something every filmmaker must learn to survive in today’s crowded digital landscape.In this insightful conversation, Brad shares how his early work with genre films like Camel Spiders and Piranhaconda taught him to write effectively within tight budgets—what he calls “creative boot camp.” But beyond writing, Brad’s passion lies in empowering filmmakers to take control of their marketing and distribution. Through Smart House Creative, he helps filmmakers bridge the gap between creation and audience engagement, teaching them that film promotion isn’t an afterthought—it’s part of the storytelling process. From mastering hashtags to building authentic social media presence, Brad emphasizes that success in the indie film world comes from persistence, preparation, and genuine connection, not shortcuts or vanity metrics.Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

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• IFH 828: The Ultimate Life of Action: Martial Arts, Movies, and Wisdom with Leo Fong

  Leo Fong was a true Renaissance man — a martial arts Grand Master, filmmaker, and Methodist minister who turned life’s challenges into fuel for creativity. Born in 1930s Arkansas, Leo faced racial discrimination early, leading him to boxing and later martial arts as a way to build confidence and strength. His journey took him from judo dojos and kung fu studios in San Francisco to becoming a close friend and sparring partner of Bruce Lee. Their friendship shaped his lifelong philosophy that “the ultimate is inside of you,” inspiring Leo to develop his own fighting style that fused boxing precision with kung fu adaptability. His passion for martial arts soon crossed into cinema when a producer invited him to star in Murder in the Orient, launching a decades-long career in independent action filmmaking.From Kill Point and Low Blow to Blood Street, Leo not only acted but also wrote and produced his films, often on shoestring budgets and with his own hands-on ingenuity. He directed scenes using hamburger meat-filled props, bought junkyard cars for $125, and learned filmmaking by doing — one movie at a time. His films, though low-budget, carried immense heart and authenticity, earning cult followings and international success. Beyond the punches and kicks, Leo’s story is about humility, integrity, and community — lessons he carried from the dojo to the film set. As he said near the end of his career, “We’re all family in the martial arts. Better to make friends than enemies — and always have fun while you’re at it.”Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

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