Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman
iHeartPodcasts
How do the smartest marketers and business entrepreneurs cut through the noise? And how do they manage to do it again and again? It's a combination of math—the ...
Hugh Howey is an international best-selling author whose work has been published in 40 languages. But he’s not just a writer, he’s an entrepreneur in the purest sense. When Hugh self-published a short story, the world demanded more. Soon enough the income from that one story was enough to quit his job to begin work on what became the now-iconic Silo trilogy. Instead of going the traditional route with a publisher, Hugh stuck with his instinct to self-publish, disrupting an entire industry along the way. His conversation with Bob dives into the inspirations and the dollars behind his decision-making. Plus, he talks about turning Silo into the acclaimed AppleTV+ series, how he ended up in a performance of the Nutcracker, and the sailing trip he’s planning to take around the world.See omnystudio.com/listener for privacy information.
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35:37
Norma Kamali: “Be creative, be original, be innovative.”
Fashion designer Norma Kamali has stayed relevant for generations by tapping into culture, creativity, and technology. In the early 60s, she got a degree from the Fashion Institute of Technology but didn’t fit in with the style of the time. She abandoned design to work for an airline instead, giving her access to travel. During frequent trips to London, Norma discovered a fashion revolution that hadn’t hit the States yet. Soon she would be at the forefront of New York’s changing style. With her famous sweats collection, unforgettable sleeping bag coats, and iconic swimwear, she’s been credited with pioneering trends that still reverberate today. Unlike many designers, Norma never sold her brand, retaining control of both the creative and the business. Listen in to Norma’s conversation with Bob to tap into her wisdom– from the importance of disruption to sourcing creativity to innovative and forward-thinking uses of AI.See omnystudio.com/listener for privacy information.
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35:54
Tarang Amin: “Embrace what you think is risky.”
When he was 14, Tarang Amin’s family sold their home and bought a motel. They fixed it up and expanded their business, buying one motel after another. Since those days, Tarang’s gotten an MBA, built an impressive resume at Procter & Gamble, Clorox, and Schiff Nutrition, and currently serves as the Chairman of the Board and CEO of e.l.f. Beauty. Tarang still credits his days at the family motels for his achievements in the business world. Tarang shares stories about the incredible growth he’s built for brands across the board, even after hitting walls or stepping into unexpected roles. Underlying his success are core values and strategies like incentivizing employees with ownership opportunities, constantly learning from mistakes, and creating a culture of teamwork and innovation.See omnystudio.com/listener for privacy information.
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34:34
Damian Maldonado: “You can’t teach motivation.”
A billion dollar business born from a $5,000 line of credit seems hard to believe, but so are a lot of Damian Maldonado’s achievements. The co-founder and CEO of American Financing, one of the major national mortgage companies, started selling candy and Avon products door-to-door when he was just 10 years old to help provide for his family. While he didn’t go to college, he was steadfast in his pursuit of learning and his humble origins taught him the value of bootstrapping and determination. He sits down with Bob to talk about developing his aptitude for marketing at a young age, his approach to company culture, and his advice for up-and-coming entrepreneurs.See omnystudio.com/listener for privacy information.
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32:02
Jewel: “It’s a lot less painful to be honest.”
Jewel–with just that name, you know exactly who she is. With over 30 million albums sold worldwide, four Grammy nominations, and an American Music Award she has all the accomplishments of stardom, but didn’t get there the traditional way. She spent her childhood in Alaska performing in bars with her dad and left home at 15, struggling with homelessness as a young adult. It was performing at a coffee shop that led to a bidding war between four major labels and eventually a hit record. Yet the most surprising part of her career was when, at the peak of her fame, she stepped away from it all. Jewel recounts her journey navigating what she’s learned about mental health, the ebbs and flows of fame, and why she turned down a million dollar advance. Listen in for an insightful conversation about creativity, inspiration, and the importance of living a life in service of others.See omnystudio.com/listener for privacy information.
About Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman
How do the smartest marketers and business entrepreneurs cut through the noise? And how do they manage to do it again and again? It's a combination of math—the strategy and analytics—and magic, the creative spark. Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors and compelling storytellers.
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