The Business of Boutique Fitness

Welcome to this bonus podcast episode! If you've ever looked at your red-hot competitors and wondered about their secrets to success, we've got you. Spoiler: it's not money, tech…or magic.  Coaches Caroline Plambeck and Rachel Prairie break down the simple, smart moves that create momentum in Episode 694: What Other Studio Owners Are Doing That You Are Not.  Share the why: host regular team meetings to build communication and buy-in Sell with soul: train your team to connect naturally and ditch pressure tactics Treat them right: onboard well and share opportunities to maximize retention   Guard your time: block hours to think big picture, plan ahead and get out of the weeds Track and tweak: scrutinize your data, refine and experiment without fear You don't have to overhaul everything. Start by excelling in the basics: know your numbers, empower your team and lead with clarity rather than chaos. Episode 694 is your overview.. Catch you there,   Lise   PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/ Top studios don't rely on luck, trends, or chaos—they rely on rhythm, clarity, and consistent follow-through. Start with five small shifts, put them into practice, and suddenly you're operating like the studios everyone else is trying to learn from.       💡 What Top Studio Owners Are Doing (That You Should Be!) Run purposeful meetings. Clear cadence, clear agenda, clear expectations. Share the why. Tie goals, numbers, and pushes to real context. Build a sales rhythm. Make sales everyday simple—not scary. Train everyone. Front desk, instructors, cleaners—everyone sells the experience. Anchor to your mission. Let your values shape your client journey. Protect your time. Block hours to work on the business, not just in it. Track everything. Leads, usage, cancellations—data drives decisions. Retain like it matters. Because it does. Keep the clients you worked so hard to earn. Delegate boldly. Onboard well, develop leaders, and get help before you burn out. Experiment smartly. Test, tweak, track, repeat—no trend hopping without strategy.     The Bottom Line   You don't need a massive overhaul to join them. Start with small shifts, tighten your processes, and build from there. Consistency compounds — and suddenly, you're the studio everyone else is asking, "How are they doing that?"

Good news: economic downturns don't have to mean disaster for your studio. In fact, with the right messaging and moves, you can turn uncertainty into opportunity. In Episode 693: Your Economy-Proof Plan, Part 2, Coach Matt Hanton and I tackle growth strategies that can position your studio to excel while everyone else is playing defense.  Reframe the message: emphasize value—fitness is an investment, not a luxury Tout value: compare your offer to pricier experiences like dinner and concerts Hit the 5 kinds of wealth: exercise feeds the mind, body, wallet, time and relationships Be greedy for growth: look for acquisition, talent and market share opportunities Diversify your stool: add new revenue legs, like retail or events, to steady your base Economic slumps don't have to mean shrinking ambitions. Trade fear for faith and take a proactive approach to come out ahead of the curve. Episode 693 lays out your roadmap. Catch you there,   Lise   PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/  

Welcome to this bonus podcast episode! If your studio has become your social life, creative outlet and full-time emotional ecosystem, you just might be barrelling toward burnout.  You're definitely not alone. In Episode 692: Is Your Social Life Your Studio?, Coach Caroline dives into practical ways to reclaim your energy, identity and joy outside of your business.   Spot the signs: honestly evaluate if your mood rides on client feedback or team drama Redraw boundaries: schedule non-studio hours—and protect them like gold Refill your tank: do something purely for joy and refreshment, not ROI Let go (a little): trust your team to manage, even if it's 80% of the way you'd do it Reconnect and revive: resurrect who you were before you opened your doors A thriving studio starts with a thriving owner. Investing in your life outside of your studio allows you to show up better and lead stronger in it. Get after this all-important effort in Episode 692. Catch you there,   Lise   PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/  

Today's economic and geopolitical volatility can cause uncertainty even among the best business plans. Focus on what you can control in your studio to navigate these waves.  Join Business Coach Matt Hanton and me in this series for in-the-trenches insights on how to stay steady in the storm, starting with Episode 691: Your Economy-Proof Plan, Part 1.  Be the best: cultivate operational excellence in every experience Invest in impressions: train your front desk staff to provide 5-star touchpoints Slip into their world: connect beyond the studio thoughtfully, personally and digitally  Retain your A-team: develop and reward your superstars to maintain loyalty  Lead with heart: foster clarity and confidence for your team and members Keep in mind that even when the world wobbles, people still crave and prioritize health, well-being and belonging. Discover how your studio can nurture all three in Episode 691. Catch you there,   Lise   PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/  

Welcome to this bonus podcast episode! Clients who rave about you are marketing gold. When they bring in their friends or family members, they're already pre-sold and more likely to convert.  Turn your members into your best sales team with Alina Cooper and Heather Garrick in Episode 690: Everybody's Talking About You: Harnessing the Power of Referrals.  Simplify the ask: keep it easy, clear and one-step so referrals are no-brainers Reward everyone: make it a win-win so the referrer and the friend feel great Show it off: promote the referral program in studio, on socials and everywhere  Time it right: ask members for referrals during that post-class buzz Always incentivize: track, thank and recognize members—fast and personally  Pick a month, plan a campaign, brief your team and measure what happens. This may become your favorite marketing tool, with big potential. Capitalize on the opportunity with Episode 690.   Catch you there,   Lise   PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/