The AgriCoach Podcast by The Financial Bloke

Australia is heading into one of the biggest beef production years in its history — record tonnage leaving the gate. By every rule the market has ever run on, that wall of supply should be dragging the price down. It isn't. So what's quietly holding the floor up, and how long can it hold?

That's the puzzle at the centre of Episode 133, recorded live on the ground at the 3R Beef pre-sale dinner at the historic Goonoo Goonoo Station in Tamworth. Ben Law sits down with Angus Gidley-Baird, Senior Animal Protein Analyst at Rabobank — a man whose job is to read the beef market well before the rest of us feel it move. He spends his days talking to processors, retailers and buyers across the world and turning a mountain of global data into something you can actually use back on your own country.

This conversation is built around the side of the coin most producers never get to see: demand. Not the headline saleyard number, but what sits underneath the price you're being paid — who's really buying Australian beef right now, why one export market is quietly setting the pace for the whole world, and what a sudden change in that market would mean for the cheque in your pocket. Angus also gets into the strange gap between what the numbers are saying and what producers are feeling in their gut, and the moment in recent history when that gap cost the industry dearly.

For families building something to hand on, understanding beef market demand isn't academic — it's the difference between reacting to the market and reading it. If you want to make calmer, better-informed decisions about the operation your next generation will inherit, this is an episode worth your time. The audio is a touch rougher than usual because it was recorded live in front of a crowd. Don't let that stop you — the thinking here is as sharp as it gets.

🌐 Rabobank is a specialist food and agribusiness bank whose research team tracks global protein markets and turns a mountain of world data into practical, on-the-ground reading for producers. For farming families thinking generations ahead, that demand-side intelligence is exactly what helps you make calmer, better-informed decisions. https://rabobank.com.au

🌐 3R Beef (3R Livestock) is a leading Angus seedstock operation at Loomberah, near Tamworth, breeding versatile, functional genetics for the commercial cattleman — backed by an embryo and IVF program and an on-farm feedlot that tests those genetics right through to eating quality. Episode 133 was recorded live at their pre-sale dinner, where the industry gathers before their annual spring bull sale. https://3RBeef.com.au

If this podcast has ever added value to your farming business, we'd love for you to leave us a rating and review on Apple Podcasts or Spotify.
https://pod.link/1598835360
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Ben Law is a coach to some of Australia's most successful farming families. He was raised on the land — three generations of farming in his blood — and has spent almost 30 years and more than 40,000 hours alongside farming families, first as their financial adviser and now as their coach. Along the way he learned the truth nobody talks about: what makes or breaks a family legacy isn't the money — it's whether the family can communicate, get aligned, and prepare the next generation before succession arrives.
That's what this podcast is about. Each fortnight Ben sits down with farming families, trusted advisers and industry experts to unpack how to build a family that thrives across generations — strong in business, strong in relationships, and set up to hand over the farm without losing each other.

Disclaimer: The information contained in this podcast is general in nature and for education purposes only. It is not financial advice. It is not legal advice. No one should act on the information without appropriate specific advice for your particular circumstances. Ben Law is a former financial advisor but is no longer licensed and cannot and will not give you specific or personal advice in this podcast. The Financial Bloke Group Pty Ltd accepts no responsibility for any loss or damage occasioned by any person acting or refraining from action as a result of reliance on the information in this podcast.

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What if the moment you've quietly dreaded for years is actually the one you've spent your whole life training for?

Most farming families treat succession like a storm on the horizon — something to brace for, delay, and hope passes without taking the roof off. Ben Law sees it differently. After two decades sitting at kitchen tables across rural Australia, first as a financial adviser to some of the country's most successful farming families and now as the founder of AgriCoach, he's watched the same quiet pattern play out again and again: families who love each other, want the best for each other, and still end up divided. Not because anyone stopped caring. Because good intentions were never the same thing as a plan.

This is the episode that explains what AgriCoach is really about. Ben lays out why the families who navigate succession well didn't get lucky — and what they understood that everyone else missed. He shares the turning point that made him walk away from a thriving advice business, and the uncomfortable realisation about wealth that changed how he works with families entirely. If your farm is running well, the family's still together, and Christmas still happens — is that proof things are fine, or the very thing keeping you from asking a harder question?

For proactive farming families, rural entrepreneurs, and anyone building something worth passing on, this is the conversation that reframes succession from an ending into the ultimate test of everything you've built. There's a version of your family five years from now that looks very different depending on one decision you make today. Ben explains what that decision is — and why the best time to make it has almost nothing to do with your balance sheet.

Press play, and find out which family you want to be.

To learn more about AgriCoach visit: https://www.agricoach.com.au/
If this podcast has ever added value to your farming business, we'd love for you to leave us a rating and review on Apple Podcasts or Spotify.
https://pod.link/1598835360
-----------------------

Ben Law is a coach to some of Australia's most successful farming families. He was raised on the land — three generations of farming in his blood — and has spent almost 30 years and more than 40,000 hours alongside farming families, first as their financial adviser and now as their coach. Along the way he learned the truth nobody talks about: what makes or breaks a family legacy isn't the money — it's whether the family can communicate, get aligned, and prepare the next generation before succession arrives.
That's what this podcast is about. Each fortnight Ben sits down with farming families, trusted advisers and industry experts to unpack how to build a family that thrives across generations — strong in business, strong in relationships, and set up to hand over the farm without losing each other.

Disclaimer: The information contained in this podcast is general in nature and for education purposes only. It is not financial advice. It is not legal advice. No one should act on the information without appropriate specific advice for your particular circumstances. Ben Law is a former financial advisor but is no longer licensed and cannot and will not give you specific or personal advice in this podcast. The Financial Bloke Group Pty Ltd accepts no responsibility for any loss or damage occasioned by any person acting or refraining from action as a result of reliance on the information in this podcast.

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Two people can shake hands, nod, and walk away completely certain they agree — and only discover, years later when it truly matters, that they never did. That quiet gap is where family fortunes quietly come undone.
In Episode 132 of The AgriCoach Wealth & Wisdom Podcast, Ben Law sits down with Susanne Bransgrove, Partner in Family Office Advisory at Mutual Trust — a firm that has looked after some of Australia's wealthiest families since 1921, including founding families now in their seventh generation. Susanne grew up inside a 380-year-old family business, and she has spent her career on the part of succession planning that accountants and lawyers rarely reach: the relationships that quietly decide whether wealth survives the handover at all.
Australian farming families own close to 90% of the nation's farms — land worth trillions, compounding year after year. Yet most families are asset-rich and time-poor when it comes to the conversations that actually protect it. So what separates the families who hold onto their land and their relationships across generations from those who lose one, or both? It rarely comes down to tax structures or clever trusts. It comes down to something far less comfortable — and far more powerful.
Susanne explains what a family office really does (and why it isn't only for billionaires), why the well-worn "three-generation curse" is badly misunderstood, and the two deceptively simple questions every farming family should sit down and ask long before a will is ever drafted. She and Ben talk candidly about the unspoken assumptions that pull families apart, why the most harmonious-looking families are sometimes the most exposed, and how trading short-term discomfort for long-term clarity becomes a skill any family can build with practice.
If you're quietly carrying the weight of "what happens next" for your farm, your business, and the people you love, this conversation offers a calmer, smarter way through. Press play — and start the conversation your family will thank you for.
 About Mutual Trust: Established in 1921, Mutual Trust is one of Australia's leading multi-family offices, coordinating tax, wealth, estate and succession planning for many of the country's most successful families — exactly the kind of joined-up thinking farming families need as their land and legacy grow. 
🌐 https://www.mutualtrust.com.au/ 
If this podcast has ever added value to your farming business, we'd love for you to leave us a rating and review on Apple Podcasts or Spotify.
https://pod.link/1598835360
-----------------------

Ben Law is a coach to some of Australia's most successful farming families. He was raised on the land — three generations of farming in his blood — and has spent almost 30 years and more than 40,000 hours alongside farming families, first as their financial adviser and now as their coach. Along the way he learned the truth nobody talks about: what makes or breaks a family legacy isn't the money — it's whether the family can communicate, get aligned, and prepare the next generation before succession arrives.
That's what this podcast is about. Each fortnight Ben sits down with farming families, trusted advisers and industry experts to unpack how to build a family that thrives across generations — strong in business, strong in relationships, and set up to hand over the farm without losing each other.

Disclaimer: The information contained in this podcast is general in nature and for education purposes only. It is not financial advice. It is not legal advice. No one should act on the information without appropriate specific advice for your particular circumstances. Ben Law is a former financial advisor but is no longer licensed and cannot and will not give you specific or personal advice in this podcast. The Financial Bloke Group Pty Ltd accepts no responsibility for any loss or damage occasioned by any person acting or refraining from action as a result of reliance on the information in this podcast.

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Most farming families aren't avoiding the hard conversations because they don't care. They're avoiding them because there's always something more pressing — a pump to fix, a mob to shift, a season to get through first.
But here's what that costs you.
In this mini episode, Ben Law draws on one of the oldest lessons in grazing country to reframe something that quietly unravels even the strongest family operations. It's not dramatic. It doesn't announce itself. It just keeps running in the background while everyone stays busy doing real work.
If you've ever had that nagging feeling that your family isn't quite on the same page — about the farm, about the future, about who gets what role and when — this episode is going to feel uncomfortably familiar. Ben unpacks why that feeling tends to stay a feeling rather than becoming a conversation, and what the difference is between a family that talks about it and one that actually does something about it.
He also lays out the three-part framework he uses with farming families to move from good intentions to real decisions — and why the order of those three things matters more than most people realise.
This one's short. It's direct. And it might be the nudge that finally gets the conversation onto the calendar.
If this podcast has ever added value to your farming business, we'd love for you to leave us a rating and review on Apple Podcasts or Spotify.
https://pod.link/1598835360
-----------------------

Ben Law is a coach to some of Australia's most successful farming families. He was raised on the land — three generations of farming in his blood — and has spent almost 30 years and more than 40,000 hours alongside farming families, first as their financial adviser and now as their coach. Along the way he learned the truth nobody talks about: what makes or breaks a family legacy isn't the money — it's whether the family can communicate, get aligned, and prepare the next generation before succession arrives.
That's what this podcast is about. Each fortnight Ben sits down with farming families, trusted advisers and industry experts to unpack how to build a family that thrives across generations — strong in business, strong in relationships, and set up to hand over the farm without losing each other.

Disclaimer: The information contained in this podcast is general in nature and for education purposes only. It is not financial advice. It is not legal advice. No one should act on the information without appropriate specific advice for your particular circumstances. Ben Law is a former financial advisor but is no longer licensed and cannot and will not give you specific or personal advice in this podcast. The Financial Bloke Group Pty Ltd accepts no responsibility for any loss or damage occasioned by any person acting or refraining from action as a result of reliance on the information in this podcast.

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There's a particular kind of farmer Paul Omodei can spot from across the kitchen table. Calm, clear-eyed, and somehow sleeping well at night while diesel prices spike and margins tighten. What separates them from the families quietly unravelling isn't luck, and it isn't the size of the balance sheet. It's a single mental shift Paul has watched play out again and again, sitting at the table with some of the country's highest-performing farming businesses.
In this episode of The AgriCoach Wealth & Wisdom Podcast, Ben Law sits down with Paul Omodei, Farm Business Consultant and Director at Planfarm, for a conversation that goes straight at how the best-run agricultural businesses in Australia are getting through rising input costs, an unusually tense season and no shortage of things outside their control, without losing their nerve or their family relationships along the way.
Paul has spent two decades in the room with multi-generational farming families, and he's noticed the pattern doesn't change: the ones who thrive aren't the ones with the fewest problems, they're the ones who've built a discipline into how they think, talk and decide under pressure. Ben and Paul get into why so many family operations quietly come apart long before the paddock ever lets them down, and what the families getting succession right are doing differently, well before a lawyer or an accountant is in the room.
Along the way, the two trade the practical tools they each use with their own clients (and their own families) to cut through anxiety and get back to clear thinking, plus a football analogy about business fitness that Paul leans on constantly. If your family's deep in the stress of this season, or quietly wondering who leads the business next, this is the conversation to put on before your next kitchen table sit-down.
📌 About Planfarm: Planfarm is one of Australia's leading farm business consultancies, working alongside farming families across WA, SA and Queensland to build stronger, more resilient family businesses for the next generation – https://planfarm.com.au/ 
If this podcast has ever added value to your farming business, we'd love for you to leave us a rating and review on Apple Podcasts or Spotify.
https://pod.link/1598835360
-----------------------

Ben Law is a coach to some of Australia's most successful farming families. He was raised on the land — three generations of farming in his blood — and has spent almost 30 years and more than 40,000 hours alongside farming families, first as their financial adviser and now as their coach. Along the way he learned the truth nobody talks about: what makes or breaks a family legacy isn't the money — it's whether the family can communicate, get aligned, and prepare the next generation before succession arrives.
That's what this podcast is about. Each fortnight Ben sits down with farming families, trusted advisers and industry experts to unpack how to build a family that thrives across generations — strong in business, strong in relationships, and set up to hand over the farm without losing each other.

Disclaimer: The information contained in this podcast is general in nature and for education purposes only. It is not financial advice. It is not legal advice. No one should act on the information without appropriate specific advice for your particular circumstances. Ben Law is a former financial advisor but is no longer licensed and cannot and will not give you specific or personal advice in this podcast. The Financial Bloke Group Pty Ltd accepts no responsibility for any loss or damage occasioned by any person acting or refraining from action as a result of reliance on the information in this podcast.

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