The Profit First Podcast Australia and New Zealand

Profit First is brilliant … but it’s just the starting line.
In this snapshot, Katie and Craig Minter dive into how financial peace of mind evolves from simple bank accounts into forecasting, team building, and money mindset shifts that actually free you to grow. Think of it as moving from “profit buckets” to a full-blown financial brain care model that keeps your shoulders relaxed and your business future clear.

You’ll learn:
Why Profit First is a powerful starting point (but not the whole journey)
How simple bank accounts can create peace of mind and open the door to growth
The role of forecasting in turning clarity today into confidence tomorrow
Why building the right financial team matters more than expecting one person to do it all
How money mindset and archetypes shape the way you make financial decisions

Profit First gives you clarity today, but the real magic happens when you evolve into forecasting, team building, and mindset shifts. This episode is your reminder that financial peace isn’t just about numbers, but also about freedom, confidence, and the future you’re building.

Listen to the full episode here
Apple - https://podcasts.apple.com/au/podcast/episode-10-the-financial-strategy-thats-more/id1800335872?i=1000722552337
Spotify - https://open.spotify.com/episode/3JhKuHLLvwB5c1BfSb1PHz
Watch the full episode on Youtube: https://www.youtube.com/watch?v=VACWv50CtBE

CONNECT WITH KATIE CRISMALE-MARSHALL
Instagram: https://www.instagram.com/profitfirstanz/
Website: https://www.profitfirstaustralia.com.au/
LinkedIn: https://www.linkedin.com/company/profitfirstanz/
YouTube: https://www.youtube.com/channel/UCGh889iRtnzqDh8RVPY7YCw
Facebook: https://www.facebook.com/profitfirstanz

Most tradies think the money sitting in their bank account means they’re doing okay, until it quietly disappears.
In this snapshot, Katie breaks down why that happens, and how the first Profit First principle (small plates) stops the bleed instantly.
Then she dives into serving sequentially, the Profit First principle that confuses most business owners at first, but becomes the game-changer once they understand it. Katie shows how allocating revenue in a strict order reveals the true health of your business, exposes hidden problems fast, and gives you a clear plan for what to fix next.
If your business feels busy but the bank account tells a different story, this conversation shows you how Profit First turns uncertainty into clarity, and clarity into profit.
You’ll learn:
Why money “disappears” when it sits in one or two accounts
How the small plates principle stops overspending on autopilot
The simple purpose of multiple bank accounts — and why tradies make better decisions with them
What “serving sequentially” really means inside Profit First
Why an underfunded operating expenses account is a warning sign, not a failure
How starting with just 1% profit rewires your thinking and improves cash flow
The allocation order that keeps GST, profit, owner pay, tax, and expenses exactly where they need to be
How Profit First gives you direction instead of overwhelm

For tradies who aren’t sure whether Profit First will work for them, this snapshot gives a grounded, real-world look at why the system creates confidence, structure, and profit, without complicating your bookkeeping.
Apple - https://podcasts.apple.com/au/podcast/episode-03-why-your-business-isnt-profitable-and-how/id1800335872?i=1000700038916
Spotify - https://open.spotify.com/episode/5CgYSl88OpebfzzbQ3ni8u?si=a885fc545e5b4119

Watch the full episode on Youtube: https://youtu.be/9CT842jK69w

CONNECT WITH KATIE CRISMALE-MARSHALL
Instagram: https://www.instagram.com/profitfirstanz/
Website: https://www.profitfirstaustralia.com.au/
LinkedIn: https://www.linkedin.com/company/profitfirstanz/
YouTube: https://www.youtube.com/channel/UCGh889iRtnzqDh8RVPY7YCw
Facebook: https://www.facebook.com/profitfirstanz

Dreading a broke January? You can change that before Christmas.
If the first few months of every year feel like one long cashflow hangover, this episode will feel like a deep breath. You will learn a simple three step plan to get your cash in your bank account before Christmas and stop dragging unpaid invoices into January, February, and March.
You will see exactly how to shorten the gap between finishing a job and getting paid, how to chase overdue invoices without feeling pushy, and how to reset your systems so the new year starts with money in the bank instead of panic in your chest.

If you are a small business owner who is great at the work but tired of constantly waiting for cash to show up, this is your roadmap to a much calmer January.

In this episode of Profit First for Tradies, you’ll learn the following:
0:01 - Why the first quarter feels so stressful for small business owners
0:42 - How a non-negotiable invoicing habit transforms your cashflow
1:24 - A simple process to review who owes you money right now and how to follow up overdue invoices
2:10 - Hitting reset in January by repeating the same three steps
2:52 - Using templates and smart Xero reminders to automate more of the chasing

Christmas rush now or cash crunch later? Here is how to make sure you get paid.

Pop your headphones on, grab your invoice list, and use this as a working session to clean up your receivables and set your business up for a much calmer new year.

CONNECT WITH KATIE CRISMALE-MARSHALL
Instagram: https://www.instagram.com/profitfirstanz/
Website: https://www.profitfirstaustralia.com.au/
LinkedIn: https://www.linkedin.com/company/profitfirstanz/
YouTube: https://www.youtube.com/channel/UCGh889iRtnzqDh8RVPY7YCw
Facebook: https://www.facebook.com/profitfirstanz

Most business owners think long hours, high overheads, and constant pressure are just part of the deal. Jodi Porteous shows a different path. Once she implemented Profit First, her business became leaner, clearer, and easier to run.
In this snapshot, Jodi shares how moving her operation fully online cut her overheads in half and strengthened the way her team works. A dedicated 1% community account created meaningful impact across every location her team lives in. Another 1% saved for team travel grew steadily until it funded a full team retreat in Bali and a week-long business shutdown with no client issues.
If you’ve been operating in survival mode, this snapshot shows how steady, consistent decisions can shift your business from heavy and reactive to intentional and sustainable.
Listen to the full episode here
Apple - https://podcasts.apple.com/au/podcast/episode-08-how-one-accountant-rewrote-the-rules/id1800335872?i=1000704633585
Spotify - https://open.spotify.com/episode/7hDbKa6fDFaQk47MX4OY6Y?si=X8YJrQi-SSqHJUXsrKCfWQ
Watch the full episode on Youtube: https://youtu.be/W19ruI7ZY9w

You don’t need a finance degree to run a profitable business. You just need the right habits.
In this episode, Katie Crismale-Marshall unpacks the biggest myth business owners believe: that you need to be a “numbers person” to take control of your finances. It’s just not true.
Using real world examples and insights Katie explains how Profit First helps overwhelmed business owners shift from stress to clarity, by making profit a habit, not an afterthought.
You’ll learn how to:
Build profit into your business no matter your “money skills”
Create consistent, sustainable systems that work in any season
Make money management feel empowering (and even fun)
Rewire old beliefs that keep you stuck in financial overwhelm
Regain control, even when business throws you a curveball

Whether “fun” is your word or not, Katie encourages you to define what you want your business to feel like, and connect that emotion directly to your profit systems. Because when profit becomes a habit, freedom follows.

Listen to the full episode here
Apple - https://podcasts.apple.com/au/podcast/episode-07-profit-first-mindset-how-profit-first-has/id1800335872?i=1000703782112
Spotify - https://open.spotify.com/episode/0b4H8wPukZ5sMgaFDvvLR9?si=e125fb43e98a42b7
Watch the full episode on Youtube: https://youtu.be/UfFffy66Un4?si=l2oGWkeunT2fDYM9