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The So What from BCG

Boston Consulting Group BCG
The So What from BCG
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135 episodes

  • The So What from BCG

    Retailers Are Drowning in Data. Is AI a Life Preserver?

    29/07/2026 | 16 mins.
    Nick Goad, BCG's global co-leader for retail merchandising, argues that retail's biggest problem isn't a lack of data, it's the gap between data and real customer understanding. He explains how AI and large language models are finally bridging that divide, making it possible to localize assortment, sharpen pricing, and accelerate product innovation at scale. For leaders wondering where to start, he makes the case for codifying the knowledge already in merchants' heads.

    What You’ll Learn:
    Retailers have more data than ever, but AI finally gives them the tools to turn it into action merchants can actually trust.
    The biggest near-term opportunities are in assortment localization, smarter pricing, and AI-accelerated product innovation.
    The new data advantage for retailers isn't raw data — it's codifying the knowledge already in their merchants' heads.

    Learn More:
    BCG’s Latest Thinking on the Retail Industry: https://on.bcg.com/4bYoe8x
    Merch AI by BCGX: https://on.bcg.com/3RxTfJF

    Chapters
    (0:00) Has Retail Lost Its Personal Touch?
    (1:13) Serving Customers Before the Digital Age
    (2:33) The Internet’s Impact on Retail
    (3:11) Does More Data Mean Better Customer Understanding?
    (4:12) Why Are Retailers Drowning in Complexity?
    (5:32) What Can AI Do to Help Retailers?
    (7:02) Will AI Create a New Data Overload?
    (7:54) What Are Retail Leaders Hopes and Fears for AI?
    (9:02) Will AI Get Products to the Shelf Faster?
    (9:57) Will AI Influence Product Design?
    (10:37) Can AI Create More Personalized Loyalty Programs?
    (11:34) How Will AI Shape the Shopping Experience?
    (12:02) Is Physical Retail Here to Stay?
    (13:36) Will AI Make All Our Shopping Decisions for Us?
    (14:23) Where Can Retailers Make the Biggest Changes?
    (15:00) Where Should Retailers Apply AI First?
    (15:48) What New Data Advantage Can AI Create?

    Meet the Expert:
    Nick Goad, BCG Managing Director & Senior Partner: https://on.bcg.com/4wuIlU0

    Listen to Other Episodes of The So What from BCG podcast
    Punch Cards, Frequent Flyers, and the Future of Loyalty: https://lnk.to/so-what-BCG-Crouch-Loyalty09
    YouTube | https://youtube.com/playlist?list=PLMJgyXjV5gMI9JV-GcF_D1Y6zyf1Eab_0&si=plXqe7-YNzbG56U8
    Apple | https://podcasts.apple.com/us/podcast/the-so-what-from-bcg/id1591194141
    Spotify | https://open.spotify.com/show/2NSVR7qrAyZ4CaGsnknbBk?si=1d846c2af8784923
    Other platforms | https://lnk.to/so-what-general-show12
    Follow BCG
    https://www.bcg.com/
    LinkedIn | https://www.linkedin.com/company/boston-consulting-group

    This podcast uses the following third-party services for analysis:

    Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
  • The So What from BCG

    LLM or MD: Who Owns the Patient Journey?

    15/07/2026 | 21 mins.
    Ben Keneally, BCG’s Asia Pacific health care services leader, explains why AI is now many patients’ first stop — often before they see a doctor. He argues that pairing AI with personal health records improves outcomes and equity, and that health leaders, not LLMs, must shape how this shift unfolds.
    You’ll Learn:
    Why AI is becoming the default first step in care, especially in markets with limited access to clinicians
    How pairing AI with personal health records improves treatment compliance and catches errors earlier
    Why driving AI into end-to-end care pathways takes leadership, not just frontline experimentation

    Learn More:
    BCG’s Latest Thinking on the Health Care Industry: https://on.bcg.com/4w2MmPt
    Consumers Are Ready for AI-Enabled Health Care. Health Systems Need to Be, Too.: https://on.bcg.com/4vo2ZDX
    Chapters
    (0:00) The Biggest Health Care Shift in Centuries
    (1:47) How Is AI Being Used in Health Care Today?
    (2:23) Where Is AI Adoption Highest, and What Does That Tell Us?
    (3:29) Does AI Create a Two-Tier Health System?
    (4:55) What's Next for AI Agents?
    (6:51) Where Are the Biggest Opportunities: Diagnosis, Navigation, or Appointments?
    (8:13) The Health Care System AI Could Build
    (9:56) Does Your Health System Need Its Own AI?
    (11:36) The Danger of Inaccurate Health Advice
    (12:53) What Role Does Trust Play?
    (13:52) How Are Health Care Organizations Shaping This Shift Today?
    (14:47) AI Alone Won't Transform Health Care
    (15:49) Who Is Responsible When AI Gets Health Care Wrong?
    (17:22) Who Owns the Patient Relationship?
    (18:29) Is the Shift to AI in Health Care Inevitable?
    (19:49) Is It AI Plus Clinicians or AI Replacing Clinicians?
    Meet the Expert
    Ben Keneally, BCG Managing Director & Partner: https://on.bcg.com/4woTTbc
    Listen to Other Episodes of The So What from BCG podcast
    YouTube | https://youtube.com/playlist?list=PLMJgyXjV5gMI9JV-GcF_D1Y6zyf1Eab_0&si=plXqe7-YNzbG56U8
    Apple | https://podcasts.apple.com/us/podcast/the-so-what-from-bcg/id1591194141
    Spotify | https://open.spotify.com/show/2NSVR7qrAyZ4CaGsnknbBk?si=1d846c2af8784923
    Other platforms | https://lnk.to/so-what-general-show12
    Follow BCG
    https://www.bcg.com/
    LinkedIn | https://www.linkedin.com/company/boston-consulting-group

    This podcast uses the following third-party services for analysis:

    Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
  • The So What from BCG

    AI Is Ready for Government. Is Government Ready?

    01/07/2026 | 21 mins.
    Governments are racing to deploy AI. Most have the foundations, but struggle to translate them into faster, smarter execution without losing public trust. BCG's Miguel Carrasco and Daniel Selikowitz break down what separates the countries getting this right from those still stuck — and what every leader can take from their example.
    You’ll Learn:
    Why AI governance frameworks are quietly becoming the biggest barrier to AI deployment
    How to tell the difference between necessary caution and unnecessary bureaucracy
    How and why some countries are already getting AI governance right

    Learn More:
    Trust Imperative 5.0: https://on.bcg.com/3QO3fOm
    BCG’s Latest Thinking in Public Sector: https://on.bcg.com/4f69kis

    Meet the Experts
    Miguel Carrasco, BCG Managing Director & Senior Partner: https://on.bcg.com/4gGH8Uz
    Daniel Selikowitz, Managing Director & Partner: https://on.bcg.com/4oMRKTY

    Watch The So What from BCG on YouTube: https://www.youtube.com/playlist?list=PLMJgyXjV5gMI9JV-GcF_D1Y6zyf1Eab_0

    Chapters
    (0:00) AI Is Already in Government. Here's Where You'll Find It.
    (3:12) Public vs. Private: Why the Stakes Are Different
    (4:40) What Leaders Are Saying Across Industries
    (6:15) What Role Does Fear Play in AI Adoption?
    (8:14) Inside Governments Deploying AI
    (9:55) How Are Governments Governing AI?
    (11:56) How Do Countries Compare on AI Adoption?
    (13:37) Useful Caution Vs. Unnecessary Bureaucracy in AI Implementation
    (15:42) Who Is Keeping Pace with AI Innovation?
    (16:46) What Private Sector Leaders Can Learn from Governments
    (19:34) What Should Leaders Do Now?

    This podcast uses the following third-party services for analysis:

    Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
  • The So What from BCG

    Industry 4.0 Moves to the Great Outdoors

    17/06/2026 | 20 mins.
    Industry 4.0 is moving beyond factory walls and into farms, forests, and fields.
    David Potere, a senior tech leader in BCG’s Industrial Goods and Climate Change and Sustainability practices, explores AI’s move into the outdoor world. Robotics and connected systems are changing how farming and other outdoor activities get done.
    You’ll Learn:
    Outdoor automation requires AI systems that can operate with constant uncertainty.
    Leaders should rethink long-held operating models as AI and robotics reshape how physical work gets done.
    The most valuable AI systems may be the ones that simplify complexity rather than add more dashboards.

    Learn More:
    David Potere: https://www.linkedin.com/in/davidpotere/
    What 1,000 Farmers Told Us About Tech Adoption: https://on.bcg.com/4euA76V
    Climate-Smart Agriculture Needs a Better Yardstick: https://on.bcg.com/4ejIfH6
    David on the Climate Rising Podcast: https://podcasts.apple.com/us/podcast/david-potere-at-bcg-x-using-ai-satellites-in-climate/id1482781075?i=1000767537614
    AI Foundation Model for Extreme Weather: https://on.bcg.com/4vKiwyz
    Chapters
    00:00 – How Will AI Impact Outdoor Industries?
    04:26 –The Challenges of Taking Tech Outside
    06:11– What Would a Farm That Thinks for Itself Look Like?
    08:27 – Is AI Rescuing Agriculture?
    10:55– Will AI Only Help Big Farms?
    14:39 – Who Owns the Data?
    16:16 – What Can Leaders Learn from the AI Outdoors?
    18:51 – Next Steps to Truly Benefit from AI

    This podcast uses the following third-party services for analysis:

    Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
  • The So What from BCG

    Why Doomsayers Are Wrong About AI Job Loss

    03/06/2026 | 22 mins.
    AI isn’t replacing jobs the way headlines suggest, but it is changing who keeps them.

    Greg Emerson, BCG’s global leader of technology and AI investing, explains why AI will reshape three to four times more jobs than it replaces. He argues that fears of mass unemployment are overblown and the real challenge for leaders is redesigning roles, workflows, and mindsets.

    You’ll Learn:
    The real risk: workers who don’t adopt AI will be replaced by those who do.
    How top performers will get more work, not less.
    Why leaders must move beyond tool adoption and fully reshape how work gets done.

    Learn More:
    Greg Emerson: https://on.bcg.com/43yhARM
    AI Will Reshape More Jobs Than It Replaces: https://on.bcg.com/4uxhTs5
    BCG’s Latest Thinking on AI: https://on.bcg.com/4wWwHC9
    Latest Thinking from the BCG Institute: https://on.bcg.com/4fdjG0I
    Watch The So What on YouTube: https://www.youtube.com/playlist?list=PLMJgyXjV5gMI9JV-GcF_D1Y6zyf1Eab_0
    Chapters
    (0:00) AI Panic vs Reality
    (1:01) Is AI Replacement Imminent?
    (2:14) Where Are the Mass Unemployment Headlines Coming From?
    (4:28) Are AI Layoffs Really About AI?
    (7:51) AI Will Reshape More Jobs Than It Replaces
    (10:00) AI Is Creating More Work, Not Less
    (12:57) The Difference Between Replacing Jobs & Replacing People
    (14:47) The “Soft Resistance” Problem Inside Companies
    (16:00) The Biggest Career Risk Right Now
    (17:08) Why Businesses Struggle to Deliver AI ROI
    (19:05) The AI Adoption Trap
    (20:58) The AI Mindset Every Leader Needs

    This podcast uses the following third-party services for analysis:

    Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
More Business podcasts
About The So What from BCG
This podcast from Boston Consulting Group looks around the corner of today’s big business and social issues. The goal–the so what–is to make sense of today and prepare busy leaders and executives for the day after tomorrow. Award-winning British journalist Georgie Frost interviews the leading thinkers and doers at BCG on the trends, developments, and ideas that will shape and disrupt the future. This is not your typical business strategy podcast. This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
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