My Amazon Guy

Send us a textThe days after Christmas aren’t downtime, they’re a secret sales window most sellers ignore. In this video, the Q5 strategy is explained step-by-step to help Amazon brands capture late buyers still shopping with gift cards. From timing New Year deal promos to retargeting cart abandoners, this guide shows how to turn post-holiday demand into end-of-year revenue.Understand how Amazon's “New Year, New You” deal type works, how to set dates to maximize exposure, and why brand cart campaigns are critical right now. You’ll also learn how to adjust ads for lower traffic, when to raise bids or lower budgets, and how AMC’s audience targeting can reach customers who didn’t get your product as a gift.Want a quick strategy review on your post-Christmas setup? Get a free ASIN audit here: https://bit.ly/43Kst2KNot sure how to set this up for your own brand? Book a 1-on-1 call with our team and get a strategy tailored to your account: https://bit.ly/4jMZtxu#AmazonSales #EcommerceTips #Q5Sales #GiftCardShoppers #MyAmazonGuy--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon PPC Guide 2025: https://bit.ly/4lF0OYXAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 – Why Q5 Is Overlooked by Sellers00:42 – What Is Q5 and Why It Works01:10 – New Year, New You Deal Window01:47 – Deal Fees and Worth Testing02:23 – Using Brand Cart Abandoners03:13 – Buying What They Didn’t Get03:50 – Final Push for Year-End Orders04:05 – Adjusting Ads: Bids vs Budget04:12 – AMC Audience Retargeting Strategy04:38 – Category + Branded Campaign Setup05:00 – Closing Thoughts and Final Tip________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textAmazon’s 2026 fee changes aren’t just minor increases—they could eat into your margins fast. In this video, the latest FBA, referral, inbound, and storage fees are broken down in plain terms to help Amazon sellers understand what’s changing and how it affects different product tiers. From low inventory level penalties to aged storage hikes, every fee that could impact your business in 2026 is clearly explained, including how these changes might lead to tough decisions on fulfillment strategies.Understand how products priced under $10 will be affected versus those over $50. Learn why AWD may become essential, how Buy with Prime changes affect costs, and why even your coupon fees might increase. This guide helps Amazon sellers plan and protect profit margins against incoming costs most haven’t even seen yet.Want to know how these changes impact YOUR product margin? Book a strategy call now: https://bit.ly/4jMZtxu#AmazonFBA #AmazonSellerTips #Amazon2026Fees #MyAmazonGuy--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon PPC Guide 2025: https://bit.ly/4lF0OYXAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - Amazon Fee Increases Are Coming  00:50 - Fulfillment Fee Changes by Price Tier  02:27 - Misleading Discount Language Explained  04:14 - High-Priced Product Fee Changes  05:02 - Low Inventory Fee Adjustments  06:22 - Inbound Placement Fee Increase  08:00 - New Inbound Defect Fee: 60¢ Per Unit  08:45 - Aged Inventory Fee Hike Explained  10:05 - Bulky Product Fee Hits in 2026  11:00 - New Coupon Fee Cap  11:37 - AWD Storage and Transport Fees  12:29 - MCF and Buy with Prime Fee Changes  13:08 - Why “On Average” Fee Language Is Dangerous  14:19 - Final Thoughts and Where to Get the Full Spreadsheet________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textSteven Pope, founder of My Amazon Guy, opens up about burnout, motivation, and what it’s like stepping away from daily content creation after years of building a YouTube channel that helped thousands of Amazon sellers. This raw, honest video talks about why he stopped making videos, what it took to return, and the personal challenges that come with success, including managing a large agency, downsizing, divorce, and the pressure to always perform.Steven talks through his journey, how he built the agency from scratch, and how he’s trying to reignite the drive that helped him create 7 years of daily content. You’ll also learn about how My Amazon Guy scaled through consistency, his past failures, career pivots, and how even top-performing Amazon sellers and CEOs struggle to stay focused.This video isn’t just about business, it’s about the mindset behind it. If you’ve ever felt stuck or lost direction, Steven’s story might help you find your next step.Need help growing your Amazon brand? Book a 1-on-1 coaching call with a My Amazon Guy expert today: https://bit.ly/4jMZtxu#AmazonSeller #AgencyOwnerLife #EcommerceStruggles #ContentMotivation #StevenPopeMAG --------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon PPC Guide 2025: https://bit.ly/4lF0OYXAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - Losing the Drive to Make Content01:36 - Why I Handed Off the YouTube Reins03:16 - Getting Laid Off and Betting on Myself04:53 - Starting My Amazon Guy With No Plan06:44 - Talking With My Son About Losing08:46 - Struggles of Being an Agency Owner10:23 - SEO, PPC, and My YouTube Strategy13:02 - What AI Says About My Amazon Guy15:21 - Mina, Motivation, and Health17:22 - MBA and Career Shifts After Setbacks19:43 - How Asperger’s Shaped My Career Path22:16 - From TV Reporting to Amazon SEO25:00 - Early Amazon Days and FBA Beta27:01 - The Rise and Fall of Aggregators28:16 - Motivation, Doubt, and Restarting Content30:01 - The Real Work Behind Selling on Amazon31:01 - Teaching, Scaling, and Finding Purpose Again32:44 - Consistency Over Everything33:59 - Final Thoughts and Commitment to Return________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textBuilding a successful brand on Amazon requires more than just a great product, it’s about overcoming challenges and making the right moves at every step. In this video, Jason and Heather from Cologio Pet Products share their journey from starting with flipping products to building their own brand in the pet industry. They discuss the hurdles they faced, the lessons learned, and how they eventually found their niche with Cologio shampoo, offering insights into what it takes to launch and grow a business on Amazon.Starting with a deep understanding of your market is key, and Jason and Heather show how they invested in themselves and their passion for pets to create a brand that’s truly unique. Learn about their experience navigating Amazon’s complexities and how persistence, creativity, and the willingness to adapt has helped them overcome roadblocks and scale their business.What You’ll Learn:- How Jason and Heather transitioned from flipping products to launching a private label brand on Amazon- The importance of investing in what you know and solving real customer pain points- The challenges of navigating Amazon’s platform and how to overcome them- Why building a brand with a strong identity can set you apart in a crowded marketplace- The power of leveraging content and brand awareness to drive growthIf you’re looking to start or grow your own Amazon brand, or if you’re facing struggles in your Amazon journey, this video will provide actionable insights to help you move forward and build a lasting business.Ready to scale your brand and need expert advice? Schedule a call and learn how to grow your Amazon business: https://bit.ly/4jMZtxu#AmazonBranding #PetProducts #AmazonSellers #BrandGrowth #EcommerceSuccess--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon PPC Guide 2025: https://bit.ly/4lF0OYXAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - Cologio's Beginnings01:10 - How Jason and Heather Got Started with Amazon02:40 - The Transition to Private Label Products04:10 - Overcoming the Challenges of Selling on Amazon06:50 - The Pain Points in the Pet Industry08:15 - The Importance of Execution and Action10:30 - Favorite Aspects of Building a Brand12:20 - The Creative Process Behind Cologio14:00 - The Road to Building a Successful Pet Brand16:10 - The Future of Cologio and Upcoming Products________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textProper ad account structure is crucial for Amazon sellers looking to maximize their ad performance, but most ad accounts are disorganized and inefficient. In this video, Noah Wickham dive deep into how a messy Amazon ad account can hinder your ability to optimize campaigns, and how structuring your ad account with clear portfolios and ad groups can significantly improve your results.A cluttered ad account leads to confusion, wasted budget, and missed opportunities. With the right setup, you can easily identify key areas for improvement, track performance more effectively, and drive better sales results. From understanding Amazon portfolios to managing targets within ad groups, I’ll guide you step by step on how to structure your ads for long-term success.What You’ll Learn:- How to structure your Amazon ad account for better organization and clarity- Why Amazon portfolios are key for efficient ad management- The best practices for creating and naming campaigns and ad groups- How to optimize your targeting strategy to avoid wasting ad spend- How bulk file operations can make optimizations quicker and easierIf you’re struggling with messy Amazon ads, or if your campaigns aren’t performing like they should, this video will provide actionable insights to help you streamline your account and see measurable improvements. Stop getting lost in disorganized ad accounts, learn how to structure them like a pro!Ready to take control of your Amazon ads? Let’s chat and optimize your strategy for success: https://bit.ly/4jMZtxu#AmazonAdStructure #PPCOptimization #AmazonCampaigns #AdAccountManagement #amazonppc --------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon PPC Guide 2025: https://bit.ly/4lF0OYXAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - Introduction: Common Issues with Amazon Ads00:14 - Why Proper Ad Account Structure Matters00:34 - Understanding Amazon Portfolios and Their Importance01:13 - Organizing Ads by Business Line and Product Categories02:01 - Filtering by Portfolio and Optimizing for Specific Products03:13 - The One Ad Group per Campaign Strategy03:47 - Naming Campaigns Clearly for Better Management04:08 - Managing Targets within Ad Groups05:02 - How Amazon's Algorithm Affects Your Ad Performance06:05 - How to Fine-Tune and Optimize Targets Over Time07:09 - Using Bulk Files for Easier Optimization08:12 - Final Tips for Streamlining Your Amazon Ad Account Structure________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show