Life Beyond the Briefs

What if the biggest threat to your law firm is not your competition, but the noise you let into your life and calendar?In this live Q&A from the GLM Summit 2025, Brian and Ben reflect on what it really means to pursue growth and “the good life” as a lawyer. This is not a tactics-only conversation. It is about how you think, what you allow into your head, and how you design a practice that serves your life instead of swallowing it.You will hear Brian and Ben talk about conferences, community, and why most of us go home with notebooks full of ideas and then change almost nothing. From there, he gets very practical about the next 90 days, how to close out the year strong, and how to plan for the future without lighting yourself on fire.Inside this episode, we get into:Turning conference inspiration into actual calendar commitmentsSeparating “noise” from inputs that really move your firm forwardUsing 90 day plans to make 2026 less chaotic and more intentionalBlocking real thinking time so your firm is not run out of your inboxImproving the velocity of money in an injury practice so you are not waiting forever to get paidIf you are a lawyer or law firm owner who wants both a profitable practice and a life you actually like waking up to, this one will hit home.Hit play and use this as your own private debrief from the GLM Summit. ____________________________________Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.Want to connect with Brian?Follow Brian on Instagram: @thebrianglassConnect on LinkedIn

If you’re planning for 2026 without knowing your numbers, you’re not planning, you’re guessing.In this solo episode, Brian breaks down the 4 numbers every law firm owner must know before heading into annual planning:Average case value (including your zeros and how to handle those big outliers)Cost to acquire a new client (and why messy QuickBooks are silently killing your clarity)Total owner compensation (the real “am I winning?” number, not just revenue)Wanted lead to client conversion rate (the lowest-hanging fruit in your firm)If you’ve ever thought: “I sign everyone I want to sign,” “I’m spending ‘about right’ on marketing,” or “I’m making okay money, but it doesn’t feel worth the stress…”…then this episode is your wake-up call.Brian walks you through how to use these four metrics to:Build a firm you actually like showing up to on MondaysStay in the game long enough to build real wealthStop burning cash on marketing that doesn’t convertDecide if you’re truly better off as an owner, or just self-employed and exhaustedNo fluff. No guru talk. Just a practical, numbers-driven framework so you can walk into your 2026 planning retreat with confidence instead of vibes.Hit play, grab a notebook, and start measuring what actually matters.Bonus: Want to steal notes from the latest Great Legal Marketing (GLM) Summit? Get them for free at: glmsummitnotes.com____________________________________Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.Want to connect with Brian?Follow Brian on Instagram: @thebrianglassConnect on LinkedIn

Dreading your next tax bill… but too busy running your firm to do anything about it?In this special Breakout session live from the Great Legal Marketing (GLM) Summit, Adam and Jackie Williams of Pennywise Tax Strategies walk us through 7 smart tax moves every law firm owner should make before December 31st if you want to keep more and pay less.You’ll hear how firm owners are legally:Using the tax code to put more cash back in their pocketStructuring their firm (and life) so they’re not tipping the IRSLeveraging strategies like renting their home, paying their kids, and big-ticket deductions the right wayMoving from “reactive CPA” to proactive tax planning that actually supports their goalsThis isn’t theory. It’s what Adam and Jackie are doing every day with lawyers who are tired of grinding more hours just to watch the IRS eat the upside.Listen in, then grab the notes: Want the session notes and key takeaways from GLM (plus other Summit sessions)? Download them here: https://www.glmsummitnotes.com/When you see how much value you get just from the notes, you’ll understand why lawyers fly in every year for the GLM Summit to learn how to build a profitable firm and a life they actually enjoy. ____________________________________Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.Want to connect with Brian?Follow Brian on Instagram: @thebrianglassConnect on LinkedIn

When your intake gets sharper, everything else gets easier. In this episode, Brian sits down with Alabama injury lawyer Hunter Garnett to unpack how he builds teams that own outcomes, trains intake to convert without sounding scripted, and uses pods and clear scoreboards to drive profit. We get into hiring your next lawyer at the right time, ramping super-green assistants fast, onboarding experienced staff without chaos, and writing SOPs that people actually follow. Then we talk spend that makes sense. PPC, LSAs, and SEO. What to track. What to pause. How to match your marketing “spigot” to your capacity. Along the way, Hunter shares how community involvement brings better cases and how simple nurture turns past clients into superfans. Practical, candid, and built for operators who want results that last.What you’ll learnThe intake roles and training that move conversionsHow to structure pods, set scoreboards, and measure profit by teamA simple way to time your next hire and onboard to speedThe real-world economics of PPC, LSAs, and SEO for PI firmsCommunity and client-nurture plays that compoundConnect with HunterEmail: [email protected]: linkedin.com/in/hunter-garnett-56895876Firm: GP Injury Law (Garnett Patterson Injury Lawyers): huntsvilleinjurylawyers.com ____________________________________Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.Want to connect with Brian?Follow Brian on Instagram: @thebrianglassConnect on LinkedIn

Most lawyers think growth starts with paid leads, slick branding, or a pricey SEO retainer. We take a different path. This episode walks through a lean $500 marketing stack designed for brand new attorneys and fresh law firms that want to become findable, credible, and convertible—fast. You’ll hear the exact steps to build proof of life online, create an offer that beats “free consultation,” and follow up like a pro without handing your client experience to an AI bot.We start with the essentials: own your name and your firm’s name as domains, set up a professional email, and publish a no-frills, mobile-first, one-page website where every button works. Then we move to the channels that matter most for local discovery—claiming your Google Business Profile, choosing the right categories, writing a human description, and posting images that actually tell your story. You’ll also learn why consistent social handles matter, even if you’re not posting yet, and how a bare-minimum presence supports word-of-mouth referrals who inevitably check you online.From there, we show you how to stand out with a niche lead magnet—a short, useful book that trades real value for permission-based follow-up. Price it high on Amazon, give it away free on your site, and capture email, phone, and mailing address to continue the conversation. We dive into follow-up that wins: short emails, quick calls, and personal Loom videos that acknowledge what prospects truly worry about—medical bills, car repairs, time off work—so they feel heard. Finally, we map a 30-day plan to gather Google reviews at moments of delight, repurpose them for credibility, and set your practice on a path to scalable, cost-efficient client acquisition.If you’re ready to build a practice you actually like showing up to on Monday, this framework gives you momentum without burning cash. Subscribe, share with a lawyer friend who needs a clean start, and leave a review to tell us which step you’re taking first.____________________________________Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.Want to connect with Brian?Follow Brian on Instagram: @thebrianglassConnect on LinkedIn