Marketing #Unfiltered

AI has changed the business landscape — fast.In this episode, I’m sharing how I’m thinking about AI as we move into 2026, especially after a year that felt harder than expected for a lot of coaches, consultants, and service providers.I walk you through three strategic ways I’m using AI in my own business — not as a gimmick, but as a core part of my offers, systems, and decision-making.In this episode, I cover:Why AI has temporarily shifted how people value coaching and servicesHow I use AI as a speed filter across my offersWhere AI has replaced certain team tasks — without lowering qualityMy favorite AI prompt for quality control and decision-makingWhy “just using ChatGPT to write emails” isn’t enough anymoreThis isn’t about doing everything with AI.It’s about using it intentionally so you don’t get left behind.Got questions? Email [email protected] Leave me a voicemail here so I can feature you on an upcoming episode and/or come up with creative ways to support you: http://speakpipe.com/marketingunfiltered

Kelly Sinclair took the entire summer off social media and had her highest-income summer in four years. How? By redefining visibility as a daily habit that has nothing to do with performative posting and everything to do with building actual relationships. In this refreshingly honest episode, Kelly shares why she declared 2025 "the year of only if it's a hell yes," how she got a client while working at a bookstore with a messy hair bun, and why visibility is about taking one strategic action every single day, not checking off boxes to feel productive. From building custom AI tools to help you take messy action to the reality of cycling back to "I don't know what I'm selling" eight years into business, this episode is permission to let it be easy.Here's What We Cover:Performative visibility vs. strategic visibility: Why posting on Instagram with 65 followers is literally doing nothing for your business (and what to do instead)The 10-minute daily visibility habit that changed everything: How one local media pitch led to a multi-millionaire podcast guest, a speaking gig in Nashville, and collaboration opportunities that keep comingWhy bundles are Kelly's favorite list growth strategy right now: How she launched a bundle on her birthday, went biking and bar hopping, and woke up to 230 new subscribersHow to use AI for visibility without sounding like AI wrote it: Why you need a brand calibrator (not just prompts) to train AI to actually sound like youBuilding custom GPTs: Valerie the Visibility Auditor and Sarah the Sprint Coach: Kelly's interactive AI tools that assess your visibility actions and coach you through taking strategic moves…and the list doesn’t stop there!Resources Mentioned:90-Day Visibility Sprint Starter Kit (FREE): https://kellysinclair.thrivecart.com/the-90-day-visibility-sprint-podcast/Entrepreneur School Podcast: https://kellysinclair.thrivecart.com/the-90-day-visibility-sprint-podcast/?coupon=SOPHIAPODConnect with Kelly: www.instagram.com/ksco_kelly/

There are 20,000 events happening TODAY that need speakers (7,500 in the US alone), and Laurie-Ann Murabito is here to show you exactly how to get booked for them. A former healthcare professional turned professional speaker who helps coaches, consultants, and service providers leverage speaking as their best form of marketing, Laurie-Ann breaks down why speaking is the ultimate trust-building strategy in this trust recession we're all navigating. From why your voice conveys confidence (or pushes people away) to the exact script for reaching out to your warm market, this conversation is a masterclass in getting on stages, virtual or live, and converting those audiences into clients. If you've been telling yourself you're not ready to speak or that speaking isn't for you, this episode will flip that script completely.Here's What We Cover:Why your voice is your secret weapon in the trust recession: How frequency, pauses, and tone convey confidence and build trust (and why AI-written content pushes people away)The "get ready to be ready" principle: Why you need your speech written BEFORE you start pitching (and what happened when Laurie-Ann had answers ready during a casual coffee chat)The warm market strategy that booked 4 gigs from 1 phone call: How to leverage people who already know, love, and trust you (and the exact dialogue to use)How to open the door to conversation without being salesy: The questions to ask meeting planners that get you information (not rejection)The daily vitamin approach to building relationships: Why reaching out to 1-2 people every day (not 14 on Sunday) actually works... and everything else that happens when people hear you speak!Resources Mentioned:Free Guide: 10 Most Downloaded Episodes: https://speakandstandout.com/Guide

Meet Mindi Huebner, a subconscious identity coach who helps high-achieving women shed conditioning and breaks down the identity gap, the space between who you're being and who you say you want to be. From why you can't check your emails without anxiety to why women are twice as likely to justify using AI, this conversation will make you realize that 95% of what you do is subconsciously automated. If you've ever felt overwhelmed looking at your calendar or wondered why success feels so hard, Mindi explains the beliefs running the show behind the scenes and how to actually close that gap.Here's What We Cover:Why your subconscious keeps you surviving, not successful — How your brain burns the least amount of calories possible to keep you in familiar patterns (even when they don't serve you)Mindi's 15-minute call strategy that actually works — How she sells high-ticket offers by identifying limiting beliefs in 15 minutes (and why people have opinions about it)Women and AI: the justification problem — Why men are twice as likely to use AI and zero times as likely to justify it (and what that means for the gender pay gap)Your 24-carat identity framework — How to map out the version of you who has everything she wants (down to what she smells like)The 5-4-3-2-1 nervous system regulation technique — Five things you can see, four you can touch, three you can hear, two you can smell, one deep breath... and so much more!Resources Mentioned:10-Episode Private Podcast from Mindi — DM "podcast" on LinkedIn or Instagram to receive itConnect with Mindi:LinkedIn - https://www.linkedin.com/in/mindihuebner/

If you've ever wondered what buying signals you're missing or how to turn data into an actual story that helps you make better business decisions, this episode will blow your mind. Meet Kelsey Silver, a former marriage and family therapist turned data analytics expert who built an AI tool called Foresight HQ after realizing coaches were literally ghosting people with their credit cards out, ready to buy. With a master's in marriage and family therapy and over a decade in corporate-level predictive analytics, Kelsey breaks down the psychology behind customer journeys in a way that will completely change how you look at your Instagram DMs, email sequences, and sales data.Here's What We Cover:Psychological triggers vs. buying signals: what's the difference? The things you do as a business owner to trigger action vs. the signals your customers give when they're ready to buyImplementation intent: the buying signal everyone misses. Why questions about VAs attending calls or PDF formats are massive red flags that someone has already decided yesHow to sell without actually selling. Kelsey's three-tier affiliate partnership program and why she pays affiliates MORE when they do more workThe 48-hour rule for opening wallets. Why you want people to make their first purchase within 48 hours of joining your list and how to make that happenLow ticket vs. high ticket: which needs more touchpoints? The counterintuitive truth about why low-ticket offers sometimes need MORE nurturing than high-ticket... and so a lot more!Resources:5 DM Signals They're Ready to Buy (Before They Ask for the Link): https://kelseysilver.com/5-dm-signals-7564?am_id=sophia7784Foresight HQ: https://foresighthq.app/signup?am_id=sophia1615ForesightHQ 7-day $7 trial: https://foresighthq.app/7-day-trial-checkout?am_id=sophia5067Connect with Kelsey: https://www.instagram.com/kelseyesilver